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Hiring: SEO & Data Mapping Specialist

Job title: SEO & Data Mapping Specialist

Salary: To be announced

Hours: 20 - 30 hrs / week, part-time (with a view to increase to full-time)

Location: Remote

About Us

Thread Collective, nestled in the western suburbs of Brisbane, stands as a beacon in the Australian fibre arts space. We pride ourselves on offering the most extensive array of weaving looms, yarns, and accessories in Australia. Our family-run business is not just about products; it's about weaving a tapestry of community and creativity.

The Opportunity

We're on the lookout for a dynamic SEO and Data Mapping Specialist to join our team on a part-time basis, aligned with Australian Eastern Standard Time (AEST). This role is perfect for someone who is passionate about SEO and data analytics, and who thrives in a creative, fast-paced environment. You'll play a pivotal role in enhancing our online presence and be a part of our growth journey, with the potential for increased hours and responsibilities.

Key Responsibilities

  1. SEO Management: Optimise various elements on the website, including pages, collections, and images.
  2. Content Strategy Development: Craft and implement content strategies that dovetail with our SEO objectives.
  3. Link Building: Develop strategies to enhance our site's authority and search ranking through effective link building.
  4. Mobile Optimization: Ensure our website delivers a seamless experience for mobile users.
  5. User Experience (UX) Optimization: Enhance the website's usability, impacting SEO positively.
  6. Technical SEO: Tackle technical aspects of SEO, such as site speed, structured data, and site crawlability.
  7. Multimedia SEO: Optimize visual content, which is crucial for our visually rich industry.
  8. Social Media Optimization: Enhance our presence on platforms like YouTube and Pinterest.
  9. Collaboration: Work closely with the marketing team to align SEO with broader marketing strategies.
  10. Reporting: Conduct weekly SEO reporting, identifying key areas for improvement and opportunities.
  11. Additional Responsibilities: Product listing creation, website optimisation, and system installations, with training provided as needed.

Skills & Experience

  • Essential:
    • Proven experience in SEO management and content strategy.
    • Proficiency in Shopify E-Commerce.
    • Strong skills in data analysis and reporting, particularly with GA4 and
    • Data Studio.
    • Keen attention to detail.
  • Highly Desirable:
    • Experience in Shopify Speed Optimization.
    • Team-oriented with a process-driven approach.
    • Self-motivated and proactive.
    • Familiarity with yarn, weaving, spinning, and needlecraft is a plus.
    • Experience with ClickUp for project management.

Why Join Us?

This position offers the right candidate not just a job, but an opportunity to be part of our growth story. If you're looking for a challenging role within a passionate team and have the skills we're after, we'd love to hear from you.

How to Apply:

Are you ready to weave your expertise into the fabric of Thread Collective? Email your cover letter and resume to We're excited to see how you can help our brand grow and thrive!

Thread Collective is an equal-opportunity employer and values diversity in its workforce. We encourage applications from all backgrounds and experiences and welcome a worldwide workforce.